2012: The year of “Self-Publishing”
In November 2012, Simon & Schuster, another of the “Big 6” book publishing companies, announced the launch of their new self-publishing brand in partnership with ASI. Even literary agents have recognized the trend. New York agency Curtis Brown launched a self-publishing operation this year, and Publishers Weekly reported on July 6, 2012, "Many agents are helping clients self-publish, taking their standard 15% commission in the process. In the past year, agencies such as Dystel & Goderich Literary Management, the Knight Agency, the Andrea Brown Literary Agency, and Liza Dawson & Associates, to name just a few, have announced that they are offering self-publishing services."
A better business model
For most authors and publishers, the self-publishing business model is better all-around. In traditional publishing, new authors are fortunate to secure a traditional publishing deal at all. Of those authors who do get a traditional book deal, they’re lucky to get a $3000 advance against maybe a 15% royalty unless they’ve got an established platform guaranteeing the publisher some significant number of sales. And, as most authors know, any marketing their book receives is up to them anyway. Meanwhile, the publisher makes the decisions about the book title, cover design, and product positioning.